Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. from Inman https://ift.tt/OZwY6iy Continue reading Your brand should shout. Your finances should whisper

Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. from Inman https://ift.tt/QwuGpSB Continue reading Getting ghosted? Try these 7 lead-generation strategies

Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. from Inman https://ift.tt/bzPcZ4J Continue reading Convert your next listing into 10 pieces of content

Compass’s new listing lead referral program is opt-in, voluntary and worth paying close attention to, indie brokerage CEO Dezireh Eyn writes. from Inman https://ift.tt/ach4eG8 Continue reading Compass, control and the role of the real estate fiduciary

The Compass-Redfin deal, ARA co-founder Jason Haber writes, represents movement toward a more flexible, consumer-centric model where data serves sellers and buyers rather than institutions.  from Inman https://ift.tt/013FJne Continue reading Clear collaboration in action: What the Compass-Redfin deal gets right

From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. from Inman https://ift.tt/bqiAZ3v Continue reading OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

These lead-gen fundamentals still fill pipelines. Here’s how to blend them with today’s tools to get results faster. from Inman https://ift.tt/SpC95mL Continue reading Back to basics, back in business: Now Streaming

Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. from Inman https://ift.tt/0TsSzy1 Continue reading Manning up on LinkedIn: Does the social media platform favor masculine profiles?

Standing still is not a strategy, Compass team lead Angela Morsa writes. Compass is bringing necessary new innovations to the practice of real estate. from Inman https://ift.tt/0ukqEye Continue reading Compass is rethinking how inventory reaches consumers, and that’s long overdue

The Do-Not-Call list isn’t the barrier many agents assume. Coach Darryl Davis breaks down the law — and why avoiding these calls hurts both you and the seller. from Inman https://ift.tt/EvYrG50 Continue reading Afraid to call FSBOs? The truth about the Do-Not-Call list