“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. from Inman https://ift.tt/LVeHC8l Continue reading How one of California’s largest brokerages hit 90% retention without chasing headcount

Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape. from Inman https://ift.tt/io7ka02 Continue reading This simple recruiting framework boosts your brokerage’s visibility

Compass also plans to offer up to $862.5 million in convertible senior notes in a private offering after 99 percent of Compass and 72 percent of Anywhere shares were cast in favor of merger. from Inman https://ift.tt/FtrwTdI Continue reading Compass set to close Anywhere merger Friday after shareholders approve deal

Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. from Inman https://ift.tt/xYinHvQ Continue reading Here’s the fastest way to reach new real estate clients without breaking fair housing laws

Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. from Inman https://ift.tt/DJGFVpI Continue reading Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. from Inman https://ift.tt/BEiTFtJ Continue reading Referrals you never see coming: The lesson every agent needs

After investing heavily to create a fourth competing major real estate search portal, CoStar said Wednesday that it would cut spending on Homes.com by 35 percent this year. from Inman https://ift.tt/NihpGPQ Continue reading CoStar plans to slash spending on Homes.com through 2030

How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team. from Inman https://ift.tt/xoL8HpP Continue reading How this team leader closes 950 deals a year on cruise control

Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. from Inman https://ift.tt/Rp6ZDuz Continue reading Why every real estate agent needs a signature candle

Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. from Inman https://ift.tt/p1uV7RU Continue reading Klipster won’t rescue video listing apps: Tech Review