The newest season of the popular Netflix series “Owning Manhattan” just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant. from Inman https://ift.tt/3m0NfS5 Continue reading Meet the SERHANT. agents on ‘Owning Manhattan’ Season 2

RealScout announces AI Search for Pros, a product release that promises to change how real estate agents use AI to know their market. The company calls it their biggest update ever and announced it in front of thousands of customers, new and old. from Inman https://ift.tt/SOeXYJF Continue reading RealScout announces agent-first AI search, its ‘largest update ever’

Political statement? Recession indicator? Just plain boring? Pantone’s Color of the Year has stirred up lots of opinions online. from Inman https://ift.tt/ArWnmoP Continue reading Pantone courts controversy with its 2026 color of the year

The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention. from Inman https://ift.tt/XsMhGmL Continue reading Real estate marketing lessons I learned from a greasy mechanic

The association’s IRS Form 990, which was recently released to industry media, shows where its priorities lie when it comes to spending, but also paints a picture of the state of things before “fiscal discipline” by its new CEO fully kicked in, NAR said. from Inman https://ift.tt/nwOWbxo Continue reading NAR spent big on exec salaries, marketing and lobbying in 2024

Don’t ignore the potential of paid leads, Josh Ries writes, especially if you’re spending your time and energy generating leads on your own. from Inman https://ift.tt/jYuJE50 Continue reading Yes, you do buy real estate leads! You just don’t realize it yet

The self-sale company just secured new funding. Meanwhile, CEO Mike Chambers says his company wants “to support agents” who are “unapologetically consumer first.” from Inman https://ift.tt/5D4zIeX Continue reading Ridley founder says platforms, not agents, will eventually be at the center of the transaction

Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer. On this episode of Real Estate Insiders Unfiltered, he’s sharing predictions for where the industry is headed next. from Inman https://ift.tt/EwTRlXa Continue reading A 15-year Zillow veteran gives his take on today’s portal wars

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools. from Inman https://ift.tt/hwfGnbC Continue reading The AI efficiency revolution: Your 2026 competitive edge starts here

Follow Up Boss and Rechat agreed to create a two-way integration, meaning data acted upon in one will be updated in the other. Users can use Rechat’s automated, AI-supported creative and strategic marketing features to identify and contact existing FUB lists and leads. from Inman https://ift.tt/xSdEa8W Continue reading In latest industry hook-up, Follow Up Boss and Rechat target industry power users