Lofty has launched a native Canva integration that lets agents use live listing data in designs and push finished content back into Lofty for distribution. from Inman https://ift.tt/tDVLIop Continue reading Lofty taps Canva as agents demand built-in marketing tools

Industry leader Kendall Bonner explains how agents can leverage life events to build strong, headwind-resistant client pipelines. from Inman https://ift.tt/esXS3Tu Continue reading Kendall Bonner on how to actually find real estate clients

Lead with consistency and authenticity to make your follow-up more effective and to ensure you’re top-of-mind when it’s time for a lead to transact, coach Darryl Davis writes. from Inman https://ift.tt/x69nORI Continue reading The follow-up mistake most agents make (and what AI won’t tell you)

The brokerage model isn’t broken, The Agency’s Rainy Hake Austin writes, but it is being tested, forcing all of us to focus on what actually matters and where we’re adding value. from Inman https://ift.tt/VBpT7e5 Continue reading The real estate brokerage model isn’t broken. It’s evolving

The Agency has formed an exclusive partnership with rennie, a Vancouver-based real estate services firm, to offer developers a combined platform spanning pre-development strategy through final sellout. from Inman https://ift.tt/PSRVEuO Continue reading The Agency, rennie form exclusive new development partnership

When paired with clear rules, disciplined execution and a focus on maximizing buyer participation, coming-soon status becomes a powerful part of a larger strategy, new Inman contributor Linda Edelwich writes. from Inman https://ift.tt/gapT3Q8 Continue reading Why I use ‘coming soon’ and what it actually protects

While real estate agents may hold different viewpoints on policy, coach Darryl Davis writes, let’s not forget that we’re all working toward the same goals. from Inman https://ift.tt/Y2NGiRB Continue reading Don’t let corporate decisions turn into hostility toward agents

What actually develops agents, Nick Schlekeway writes, is daily reps, real accountability and someone who cares enough to tell them the truth before the market does. from Inman https://ift.tt/mc9rAkb Continue reading Purpose, curriculum and accountability: How to build an agent training program

The Musk vs. OpenAI courtroom battle is about more than ownership and valuation. It’s accelerating a skepticism that was already building. from Inman https://ift.tt/0P1oCq7 Continue reading Musk, OpenAI and a trust problem that isn’t going away

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/EzLba2s Continue reading Zillow and Realtor.com, Real-REMAX, Gary Keller: Top 5