Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. from Inman https://ift.tt/APaeGFr Continue reading A step-by-step guide for using AI to master real estate marketing

What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. from Inman https://ift.tt/d85UfSJ Continue reading I believe in seller choice. That’s exactly why I’m concerned

Robert Reffkin’s op-ed exposed an industry fault line, Greg Hague writes. Here’s why MLSs need to adopt more flexible coming-soon policies. from Inman https://ift.tt/DYbAenQ Continue reading Why marketing freedom is the fight of our professional lives

In this episode, Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, unpack one of the most heated and misunderstood topics in real estate right now. from Inman https://ift.tt/FAuWo3Y Continue reading How ‘coming soons’ could lead to DOJ intervention

Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. from Inman https://ift.tt/H6N9iLh Continue reading These real estate social media posts actually generate leads

The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. from Inman https://ift.tt/2duXEiQ Continue reading Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. from Inman https://ift.tt/vEHQarp Continue reading How customer experience breaks down in the smallest moments

Chris Kelly weighs in on the myth of “harmful transparency” in real estate today and why the industry should focus less on data displays and more on fundamentals. from Inman https://ift.tt/Hmlhgdv Continue reading HomeServices CEO: Hiding days on market, price history is a disservice to buyers and sellers

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. from Inman https://ift.tt/fp7jwi5 Continue reading That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. from Inman https://ift.tt/5gzr0e8 Continue reading Is your brand message clear? A 30-minute audit to find out