Marketing expert Katie Lance shares a simple strategy for generating leads and building trust without a significant time investment. from Inman https://ift.tt/Nagf69x Continue reading 60-minute video system to lead gen and build trust: Now Streaming

NWMLS is escalating its legal battle with Compass, filing federal counterclaims that accuse the brokerage of a deceptive listings strategy. from Inman https://ift.tt/Oa4Xygl Continue reading NWMLS blasts Compass’ ‘Orwellian’ listing strategy in new legal filing

The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. from Inman https://ift.tt/Ez1aMg5 Continue reading Pre-listing prep matters more than where the listing goes live

If you’re ready to grow beyond the solo-agent model, team leader Rebecca Francis offers advice and some red-flag warnings. from Inman https://ift.tt/JnxQBDj Continue reading How to cultivate your team with purpose to build a brand that lasts

A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. from Inman https://ift.tt/TsJBb8D Continue reading There’s a new listings category. I’m calling it the company FSBO

Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. from Inman https://ift.tt/JB5EtwS Continue reading Stop chasing leads! How one agent built a $150M business on YouTube

Fragmented power structures and binary “all-in or all-out” rules are no longer compatible with today’s demands, Caitlin McCrory and Robert Reffkin write. Here’s how they think the MLS needs to evolve. from Inman https://ift.tt/JPWp7VG Continue reading Restore the MLS: A return to cooperation, not control

The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. from Inman https://ift.tt/fJOn5Lk Continue reading Where did the demise of the MLS begin? It started with CCP

The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years. from Inman https://ift.tt/oxWpIbG Continue reading Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. from Inman https://ift.tt/uKLG0Qm Continue reading Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table