Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. from Inman https://ift.tt/mjZWRlL Continue reading Brokerage storefronts become ad networks amid Smartify expansion

A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. from Inman https://ift.tt/asuEKip Continue reading These lead magnet examples work. Use them to build your pipeline

With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents’ trust. from Inman https://ift.tt/XbUJ4gy Continue reading How to tell when a platform shift is worth your attention — and when it’s just noise

A new report suggests that the industry’s push toward pocket listings is emerging as a pressure point for first-time buyers. from Inman https://ift.tt/U90tBED Continue reading Pocket listings reshape access as agent commissions remain largely unchanged: Watchdog

We created a feature that shows where dozens of MLSs serving 1.2 million real estate professionals stand on coming-soon listings, the hottest topic in real estate. from Inman https://ift.tt/A2rtG1L Continue reading Coming-soon listings are the hottest topic in real estate. Does your MLS allow them?

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. from Inman https://ift.tt/6VJMAWE Continue reading From Liquid Death to Google, the old marketing playbook is breaking

“The Parisian Agency: Exclusive Properties” on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes. from Inman https://ift.tt/RGiozsW Continue reading Expert or celebrity? French real estate TV just called our bluff

Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. from Inman https://ift.tt/Fd9vYkV Continue reading The perfection trap that’s holding your business back

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/nQk7yEx Continue reading NAR settles, new Compass data, SERHANT. expands: Inman Top 5

Redfin veteran Joe Rath — now at parent Rocket — said his company “supports a seller’s choice in how their property is marketed.” from Inman https://ift.tt/HgW3sBv Continue reading NWMLS is one of few MLSs that don’t allow coming soons. Redfin says that should change