During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. from Inman https://ift.tt/F1RjC3W Continue reading Century 21 revisits ‘The Joy of Home’ in new marketing campaign

If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. from Inman https://ift.tt/ZkbNp1n Continue reading Why your best agents ignore your brokerage’s tech stack

The real estate industry is embracing AI fast, but rising public skepticism may create new risks for agents, landlords and platforms. from Inman https://ift.tt/Js7v35r Continue reading Tech leaders love AI. Everyone else? Not so much

Compass now holds 30 percent to 39.5 percent of unit sales across five major markets — a share at least four times larger than the next biggest brokerage. from Inman https://ift.tt/c0IbtgH Continue reading New data shows Compass dominating key markets and keeping more deals in-house

Keith Robinson shares why smart agents still avoid the phone, and the simple system that beats “knowing what to do.” from Inman https://ift.tt/RNeDpz2 Continue reading Aristotle solved your prospecting problem 2,400 years ago

The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. from Inman https://ift.tt/49ioqOY Continue reading Are we turning real estate professionals into gig workers?

An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. from Inman https://ift.tt/Yq0Ng4z Continue reading How to turn a lead magnet into a reliable pipeline: Part 1

Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. from Inman https://ift.tt/cjxFUmO Continue reading New pre-marketing platforms face trust issues, adoption hurdles: Intel

A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone. from Inman https://ift.tt/rFcPvqT Continue reading ‘Carl’s a mess’ trend shows how conversation outperforms content

The actions that will help you break through a plateau align with a framework that has stood the test of time: ask, seek, knock, Jimmy Burgess writes. from Inman https://ift.tt/NUgVkEI Continue reading The 3-step framework that helps agents break out of a slump