The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. from Inman https://ift.tt/fJOn5Lk Continue reading Where did the demise of the MLS begin? It started with CCP

The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years. from Inman https://ift.tt/oxWpIbG Continue reading Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. from Inman https://ift.tt/uKLG0Qm Continue reading Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. from Inman https://ift.tt/APaeGFr Continue reading A step-by-step guide for using AI to master real estate marketing

What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. from Inman https://ift.tt/d85UfSJ Continue reading I believe in seller choice. That’s exactly why I’m concerned

Robert Reffkin’s op-ed exposed an industry fault line, Greg Hague writes. Here’s why MLSs need to adopt more flexible coming-soon policies. from Inman https://ift.tt/DYbAenQ Continue reading Why marketing freedom is the fight of our professional lives

In this episode, Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, unpack one of the most heated and misunderstood topics in real estate right now. from Inman https://ift.tt/FAuWo3Y Continue reading How ‘coming soons’ could lead to DOJ intervention

Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. from Inman https://ift.tt/H6N9iLh Continue reading These real estate social media posts actually generate leads

The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. from Inman https://ift.tt/2duXEiQ Continue reading Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. from Inman https://ift.tt/vEHQarp Continue reading How customer experience breaks down in the smallest moments