Chris Kelly weighs in on the myth of “harmful transparency” in real estate today and why the industry should focus less on data displays and more on fundamentals. from Inman https://ift.tt/Hmlhgdv Continue reading HomeServices CEO: Hiding days on market, price history is a disservice to buyers and sellers

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. from Inman https://ift.tt/fp7jwi5 Continue reading That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. from Inman https://ift.tt/5gzr0e8 Continue reading Is your brand message clear? A 30-minute audit to find out

The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction. from Inman https://ift.tt/V7L4ZWF Continue reading CMLS slams ‘false narrative’ as coming-soon partnerships spread

The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29. from Inman https://ift.tt/1Gt2Piu Continue reading Zillow adds 24 more brokerages to pre-market listings partnership

In this episode of Real Estate Insiders Unfiltered, Danny Brown, a top-producing Los Angeles agent, unpacks what actually drives long-term success in real estate. from Inman https://ift.tt/jDFzvV8 Continue reading How this agent closes $100M on basics while everyone chases AI

The award recognizes professionals under 40 who are making significant contributions to the real estate industry. from Inman https://ift.tt/eGH1T0b Continue reading Nominations open for Inman’s Future Leaders in Real Estate

Chairman and CEO of Compass International Holdings, Robert Reffkin, weighs in on law versus industry practice when it comes to fiduciary duty and coming-soon listings. from Inman https://ift.tt/Az7woSf Continue reading Reffkin: Law vs. rule — MLS mandates cannot supersede fiduciary duty

For the industry, Zillow’s shift reflects a broader move toward understanding that how a home is introduced can be just as important as how widely it is seen, Compass agent Suzy Minken writes. from Inman https://ift.tt/Od2zRJj Continue reading A confetti moment: Zillow changes its tune on listing standards

Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. from Inman https://ift.tt/dMsgnBR Continue reading What today’s buyer really wants (and what that means for agents)