While agents Intel surveyed in May were divided on how listings should be shared, they weren’t concerned about their own ability to compete. from Inman https://ift.tt/SNlH2IA Continue reading Agents feel equipped to meet real estate’s consolidation moment

Instagram launched a $3.99-per-month subscription this week, and it’s not the only platform putting features behind a paywall. Here’s what changed, what it means for your marketing and whether any of it is worth paying for. from Inman https://ift.tt/nqUjzae Continue reading Instagram has a subscription now. Is it worth it for agents?

The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve. from Inman https://ift.tt/p8VO02d Continue reading 10 agents show how to win on social media (without a huge following)

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/EaW28wU Continue reading Summer reading and reality TV: Inman’s Top 5 stories of the week

With so much information readily available online, the sales pitch for creating a luxury listing’s value proposition, one that’s centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes. from Inman https://ift.tt/NjLZ6zS Continue reading 7 luxury listing marketing secrets that lean into storytelling

Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online. from Inman https://ift.tt/wOMhWyH Continue reading Compass’s Andrew Jevin to agents: Embrace the ‘cringe’

Stop calling marketing materials “data,” Darryl Davis writes. Zillow’s study is a position. Compass’s survey responses are a position. Your CMA, with your local comps, on this home, is data. from Inman https://ift.tt/g0lb9h6 Continue reading The $1.49B question every listing agent must answer now

Here’s how a new state bill could reshape the private listings debate and change how you do business with sellers, Darryl Davis writes. from Inman https://ift.tt/UcV6j7r Continue reading New York goes after pocket listings as bill heads to governor’s desk

The more AI-generated content, analysis, imagery and communication flood the market, Dezireh Eyn writes, the more important discernment becomes. from Inman https://ift.tt/uXsq4FB Continue reading Performing fluency: AI theater and the real work happening backstage

Connecticut joined a growing list of states restricting pocket listings after Gov. Ned Lamont signed SB 340 on May 27. The law requires residential listings to be publicly accessible the moment any marketing begins, with penalties of up to $5,000 or license suspension for violations. from Inman https://ift.tt/CSgKkhj Continue reading Connecticut joins wave of states restricting private listings