Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. from Inman https://ift.tt/dUwKBXi Continue reading Being found in the age of AI: The collapse of the ‘I’m the best’ era

“Keeping it simple” is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention. from Inman https://ift.tt/GlPyQ7w Continue reading How the KISS principle works in a noisy real estate industry

Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here’s what the top performers do differently. from Inman https://ift.tt/wnq1Ucy Continue reading What high-performing real estate agents do differently from the rest

With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. from Inman https://ift.tt/9oErh4b Continue reading Rechat and Canva partner with new integration feature (EXCLUSIVE)

On this episode, Colorado-based broker, Shawn Carroll shares how he built a 100-deal-a-year business in a town of 20,000 people without cold calling, buying internet leads or chasing trends. from Inman https://ift.tt/QhKjEk0 Continue reading How this broker went from homeless to 100 deals a year

CEO Andy Florance said Homes.com has the winning short- and long-term strategy after revealing that the company kept adding paid members in 2025. from Inman https://ift.tt/bi5Qd7T Continue reading CoStar continues defense of Homes.com strategy

New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast. from Inman https://ift.tt/sbK52oC Continue reading 90% of podcasts don’t last past 3 episodes. Here’s how to keep going

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. from Inman https://ift.tt/6QYJ4Xf Continue reading Stuck in a rut? Pros urge agents to do lead gen with a human touch

You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it’s where your career begins, coach Darryl Davis writes. from Inman https://ift.tt/fitDyx6 Continue reading NAR Code of Ethics Articles and SOPs new agents overlook most

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. from Inman https://ift.tt/PFW0nIA Continue reading How to capture massive share in today’s tough real estate market