Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. from Inman https://ift.tt/PFW0nIA Continue reading How to capture massive share in today’s tough real estate market

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. from Inman https://ift.tt/AjUfyoE Continue reading How to raise your price point with luxury staging

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. from Inman https://ift.tt/y3C0g8M Continue reading Keller Williams opens Command platform to 3rd-party developers

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. from Inman https://ift.tt/wsenmAt Continue reading NAR’s marketing chief reveals the new strategy for Realtors

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. from Inman https://ift.tt/Nx8A1YV Continue reading NAR highlights unseen work of Realtors in new ad campaign

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. from Inman https://ift.tt/UCv83pJ Continue reading How to get off the feast-or-famine real estate roller coaster

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again. from Inman https://ift.tt/hbkqlKf Continue reading ChatGPT and Meta redraw the lines of reach and control

Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content. from Inman https://ift.tt/Usn3c0p Continue reading Why Opendoor is suddenly lighting up real estate social media

While on stage at Inman Connect New York this month, Reffkin argued that agents shouldn’t have to pay money to the National Association of Realtors. from Inman https://ift.tt/Phz2nwA Continue reading Compass CEO Robert Reffkin: No agent ‘should get fined by their MLS’ (VIDEO)

In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. from Inman https://ift.tt/84TBAYj Continue reading What Guinness can teach you about building a brand that lasts