Josh Ries shares what you can learn from Spencer Pratt’s mayoral race marketing and how you can apply it to your real estate business. from Inman https://ift.tt/q0FcEev Continue reading How Spencer Pratt is running a marketing masterclass

In this episode of Real Estate Insiders Unfiltered, MRED board member and top broker Tommy Choi unpacks what’s really happening in Chicago. from Inman https://ift.tt/URT9yK5 Continue reading ‘We’re collateral damage’ in Zillow vs. MRED fight: Top Chicago broker

Luxury buyers are not just buying square footage or finishes, The Agency’s Michael Biryla writes. They’re buying rarity, identity and perception. from Inman https://ift.tt/MmVYln8 Continue reading How I repositioned a Manhattan townhouse and sold it in under a week after years on the market

Google announced it’s done with blue links. LinkedIn is actively fighting the AI content wave it helped start. And Spotify learned its users have strong feelings about disco balls. from Inman https://ift.tt/1PRwWlv Continue reading Google wants you to stop Googling. Here’s what comes next

This technology’s capabilities used to be confined to text generation. Now it’s touching more parts of the brokerage than ever, Intel finds. from Inman https://ift.tt/8DsPBrw Continue reading Interactive: Watch AI diffuse through the brokerage world

Two of the skills have always mattered, and one is brand new, Jimmy Burgess writes. Together, they create a business that is far more sustainable, scalable and predictable. from Inman https://ift.tt/nketqxd Continue reading The 3 skills most real estate agents learn too late

Zillow and Compass have launched dueling marketing media campaigns over the disappearance of Chicagoland listings from Zillow. from Inman https://ift.tt/FXA9vQ5 Continue reading Zillow, Compass take listing fight to social media, Chicago billboards

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/wpdIc5o Continue reading AI prompts, Redfin changes, listings vanish: Inman’s Top 5

Harris broke down recent NAR data and explained why buyers waiting for rates to fall may be making a costly mistake. from Inman https://ift.tt/bPIxKFQ Continue reading Breezy CEO James Harris: Uncertainty creates opportunity for prepared agents

For agents and brokers, the disruption moved a broader fight over pre-marketed listings into more practical territory about advising clients. from Inman https://ift.tt/fhsHU0n Continue reading Chicago agents caught in middle as MRED-Zillow dispute hits listings