In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? from Inman https://ift.tt/wO7jAur Continue reading How Google could become real estate’s next big gatekeeper

Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. from Inman https://ift.tt/bzWIL0d Continue reading Why Instagram Stories matter more in a joy-starved market

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. from Inman https://ift.tt/JlBmpT7 Continue reading Don’t sleep on Google: 7 steps to get more 2026 recommendations

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here’s why that’s not enough to sustain a real estate business today. from Inman https://ift.tt/aHiRxXg Continue reading Dunbar’s Number explains why average agents stay average

Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. from Inman https://ift.tt/xhOmGNv Continue reading No lead-gen unicorns: 3 real ways to get clients to the closing table

Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. from Inman https://ift.tt/N95wT7h Continue reading Instagram’s new Stories update changes visibility for agents

As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. from Inman https://ift.tt/B0XHp3k Continue reading Douglas Elliman brings on industry marketing leader for rebrand

On this episode of Real Estate Insiders Unfiltered, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of real estate AI and break down what it means for the future of the industry. from Inman https://ift.tt/5VNCw1B Continue reading Meet the minds redesigning real estate’s AI search

Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. from Inman https://ift.tt/lyBQsmS Continue reading Why my early social media posts flopped — and what finally worked

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. from Inman https://ift.tt/DM7bT6X Continue reading The no-budget phone strategy that attracts serious buyers instantly