Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. from Inman https://ift.tt/twlSuiD Continue reading Transforming agent marketing: Task-bound to scalable systems

To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. from Inman https://ift.tt/c5TCq1f Continue reading Agents, you must believe in yourself and the brand you choose

Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown. from Inman https://ift.tt/sCfDhUy Continue reading How the winter market creates soft power plays for buyers and sellers

PLACE has expanded its C-suite with former executives from Realtor.com, Homeward and Movoto, according to an announcement on Thursday. from Inman https://ift.tt/7EyM8Z5 Continue reading Former Realtor.com, Movoto, Homeward execs move to PLACE

Extra hours, social media and a team with the highest standards of service helped The Heider Company become one of the top-earning teams at Sotheby’s International Realty. from Inman https://ift.tt/tazKd3m Continue reading How a top DC agent went from college dropout to luxury mogul

Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. from Inman https://ift.tt/qftN2g6 Continue reading Forget ‘write me a post’: Use AI to build better client relationships

The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes. from Inman https://ift.tt/AdmBefJ Continue reading Don’t wait for spring! 9 reasons NOW is the smart time to buy

Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way. from Inman https://ift.tt/82RGFSC Continue reading Make moving day smoother by handling the logistics for clients

Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation. from Inman https://ift.tt/Cos9pjS Continue reading Zillow lawsuit raises big questions for the real estate industry

Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts. from Inman https://ift.tt/zILXrCN Continue reading Are we training sales robots with dangerous client mindsets?