Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. from Inman https://ift.tt/YhdWIew Continue reading Head of Instagram: You’re missing reach if you don’t do these 5 things

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter … Continue reading Why your brand needs a ‘vibe’ (not red and green) this holiday season

Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. from Inman https://ift.tt/9bSU1Lz Continue reading What it takes to build a $100M real estate brand with heart

The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value. from Inman https://ift.tt/iKBdF96 Continue reading Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky

Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. from Inman https://ift.tt/hEqxprD Continue reading Zillow’s SkyTour uses complex 3D tech to simplify home search

If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. from Inman https://ift.tt/BfLyZIt Continue reading If price is king, why do we even market new listings?

Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. from Inman https://ift.tt/N1h35rL Continue reading In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. from Inman https://ift.tt/WwU8C5o Continue reading The IDX lie agents still believe: 5 common misconceptions about real estate websites

Zillow and Compass endured a four-day hearing this week over the portal’s listing access standards. A judge will now determine if Zillow can enforce these standards while Compass’s lawsuit continues. from Inman https://ift.tt/Gbn9ltW Continue reading Zillow’s listing ban hangs in the balance after 4-day hearing

On this episode of Real Estate Insiders Unfiltered, Amy Stockberger breaks down her Lifetime Home Support model, which helped her team become No. 1 in South Dakota, building a 90 percent repeat and referral business. from Inman https://ift.tt/MoaKURy Continue reading How this team leader built a 90% repeat and referral business