Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. from Inman https://ift.tt/aILct7v Continue reading Everything you need to know about social media in under 1,100 words

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. from Inman https://ift.tt/6sLIkr8 Continue reading AI slop is flooding social feeds and reshaping real estate marketing

Melanie Klein explores how the Abell Team overcame the hurdles of distance and disruption due to remote leadership through trust and tight systems, turning the challenge into its best quarter yet. from Inman https://ift.tt/jDKOxAe Continue reading How a Denver team turned challenge into its strongest quarter

The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025. from Inman https://ift.tt/R3DemnC Continue reading Through the bathroom door: What 3D tours reveal about buyers today

Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. from Inman https://ift.tt/rYIx4HA Continue reading The end of ‘just listed’ marketing (and what to do instead)

On this episode, the three-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage with billions in sales. from Inman https://ift.tt/CJejRUw Continue reading Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan

How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. from Inman https://ift.tt/ZCa9jlr Continue reading The urgency trap: Are you training clients to ignore your boundaries?

In 2026, Tamara Suminski will serve as the president of CAR, which is among the largest state Realtor associations in the country. Mark Peterson and Nikki Coppa are also taking on new roles. from Inman https://ift.tt/PlnCMsk Continue reading The California Association of Realtors has a new leadership team

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. from Inman https://ift.tt/diAV2xp Continue reading How to turn up the volume and amplify your brand with podcasting

A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. from Inman https://ift.tt/gbRzCnx Continue reading What ‘6-7’ reveals about the new real estate attention economy