Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon. from Inman https://ift.tt/H3xSXJ5 Continue reading Yes, the current market is brutal, but ‘boomsday’ is on the way

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. from Inman https://ift.tt/F3vdpYn Continue reading How to audit your brand like a marketing pro

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. from Inman https://ift.tt/D9h73ix Continue reading What Starbucks, TikTok and Taco Bell can teach us about marketing

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. from Inman https://ift.tt/2DkeAy1 Continue reading Real partners with MAXA Designs on agent marketing platform

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/c9av1mT Continue reading Recession? Membership? Blessings? Inman Top 5

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. from Inman https://ift.tt/H4Cj82q Continue reading Sign, show and sell: The open house playbook that actually works

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. from Inman https://ift.tt/ul9RiBb Continue reading Realtor.com is gaining on competing portals despite decline in users, owners say

End of year planning should be at the top of your to-do list now. Erica Ramus shares strategies to make it more effective and more impactful. from Inman https://ift.tt/YpP987U Continue reading 7 things real estate brokers should do before the end of the year

CEO Ryan Serhant said a large part of the firm’s incentive to move to Las Vegas was because of current client demand for relocations or purchasing investment properties in the city. from Inman https://ift.tt/vS0CVFB Continue reading SERHANT. enters Sin City with 2nd Southwestern market launch

Don’t let the mundane suck up your time and energy, Carl Medford writes. Use the KISS method to improve your productivity and simplify your life. from Inman https://ift.tt/s7BVTRq Continue reading Work smarter, not harder: How to KISS your way to productivity