The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. from Inman https://ift.tt/4RnP3o7 Continue reading Leadershift: How brokers and team leaders can prepare for 2026

Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent placement on home and directory search results. from Inman https://ift.tt/r8v9InO Continue reading Realtor.com puts ‘spotlight’ on listing agents with new feature

In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of “Selling the OC” is the best one yet, and why the Newport Beach market is thriving. from Inman https://ift.tt/HQk8df1 Continue reading Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet

On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year. from Inman https://ift.tt/9b5zHJt Continue reading Why 88% of agent conversations never make it to the CRM

When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. from Inman https://ift.tt/tyNkaje Continue reading How the 50-year mortgage could kill agent profitability

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. from Inman https://ift.tt/SOREVpL Continue reading 3 essential AI prompts to make real estate writing easier than ever

Austin Victoria of “Selling the OC” talks about balancing personal expression and professionalism in an industry that is rapidly evolving. from Inman https://ift.tt/VLjsuU8 Continue reading Should real estate agents have tattoos? The pros weigh in

First impressions make all the difference when it’s time to attract buyers. Darryl Davis shares strategies to make your listing pop this autumn. from Inman https://ift.tt/8OUjSNz Continue reading Falling for 1st impressions: 9 ways to rake in curb appeal this fall

Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. from Inman https://ift.tt/riM35vh Continue reading Finish 2025 strong by checking these 10 to-dos off your list

Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. from Inman https://ift.tt/sxqMdo6 Continue reading What Tom Ferry’s latest poll reveals about the future-focused agent