The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. from Inman https://ift.tt/CUwhMNd Continue reading HomeSmart and Lower partnering on marketing, tech and mortgages

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. from Inman https://ift.tt/nxXr4b0 Continue reading 3 Google Business Profile mistakes you can’t afford to make 

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. from Inman https://ift.tt/IJQ9lkM Continue reading Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. from Inman https://ift.tt/D4yQkPx Continue reading The one tool this marketer would never give up (and why it matters)

The portal notified agents on Monday that CoStar declined to renew Matterport’s API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites. from Inman https://ift.tt/Fnovdgx Continue reading Zillow removes Matterport 3D home tours from its sites

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. from Inman https://ift.tt/SgE1xO6 Continue reading Get social media advice from the best in the business: The Download

Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full. from Inman https://ift.tt/qVnPNK6 Continue reading 6 fall content ideas to boost engagement this season

With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes. from Inman https://ift.tt/617cPJB Continue reading Foreclosures are on the rise. Here’s how to lean into the shift and develop a new income stream

Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. from Inman https://ift.tt/e1mCBXM Continue reading 7 hidden mistakes agents are making (and what to do instead)

For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where anything can be faked. from Inman https://ift.tt/MKdTDUL Continue reading Can you tell what’s real anymore? How AI video is testing our trust