Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/skX1NK3 Continue reading Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5

The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise. from Inman https://ift.tt/g5f4nlD Continue reading ‘Top of mind’ means nothing without value. 5 ways to do it right

If we can build brokerages that protect our listing agents’ bandwidth and reinforce their value, Jeff Farmer writes, we’ll position them to thrive in markets where others fold. from Inman https://ift.tt/0CcMAiq Continue reading Breaking the cycle of listing agent burnout: A broker’s playbook

Find out more about broker-owner Courtney Poulos’ journey and what she thinks new agents need most from the industry. from Inman https://ift.tt/cZPGuRM Continue reading Lesson Learned: Real estate apprenticeship is the answer to new agent retention

Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path amid the industry’s larger consolidation trend. from Inman https://ift.tt/02PQOA4 Continue reading Howard Hanna expands into NYC with purchase of Elegran

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. from Inman https://ift.tt/6FGXYze Continue reading 5 things to do today to give yourself a fighting chance on ChatGPT

Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. from Inman https://ift.tt/7JvgV1c Continue reading How AI helped me get 110K views posting 30 times a day for 30 days

Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. from Inman https://ift.tt/4Umpit3 Continue reading Bring your own baby: How I turned an open house into a baby rave

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” from Inman https://ift.tt/ZzhKuwf Continue reading HomeSmart celebrates 25 years with new branding, messaging

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. from Inman https://ift.tt/k86eQOd Continue reading Are your social media views down? It might be a good thing