When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas’s market, he didn’t blink. The call led to him listing former San Antonio Spurs player Tony Parker’s 53-acre pad with a private waterpark included. from Inman Real Estate News https://ift.tt/Xd8kUl2 Continue reading How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion

AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. from Inman Real Estate News https://ift.tt/okMlXy0 Continue reading Top 5 AI trends every real estate brokerage should know

Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. from Inman Real Estate News https://ift.tt/CDy8u3e Continue reading How to craft bespoke marketing for ultra-high-net-worth buyers

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. from Inman Real Estate News https://ift.tt/vmfX4Fx Continue reading 5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. from Inman Real Estate News https://ift.tt/SJD7KMc Continue reading Take the wheel: 5 tips to steer your marketing in the right direction

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. from Inman Real Estate News https://ift.tt/ohzwGZt Continue reading The anatomy of a viral real estate post (that also gets you clients)

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman Real Estate News https://ift.tt/7Ih1Wpe Continue reading Lingering questions, NAR opinion, new lawsuit: Inman Top 5

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. from Inman Real Estate News https://ift.tt/eSbizIO Continue reading The death of old-school SEO, and what it means for real estate

RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek, and West + Main Homes have partnered with Final Offer — a platform that lets buyers and their agents see all competing offers in real-time, complete with prices, terms, and contingencies. from Inman Real Estate News https://ift.tt/h5IMerg Continue reading Forget private marketplaces, Colorado brokers launch full-transparency offensive

Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. from Inman Real Estate News https://ift.tt/xwS4IQ0 Continue reading Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review