Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. from Inman https://ift.tt/DqVaFfe Continue reading The real estate ‘easy button’ doesn’t exist

Use this list to determine where you are paying the IRS more than you should and to protect your personal and business finances, trainer Bernice Ross writes. from Inman https://ift.tt/X3THgpN Continue reading 10 hot income tax strategies that can save money on your return

Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” from Inman https://ift.tt/A6tNEKm Continue reading Zillow ‘knows its role’ in the industry: Jun Choo

In this episode of Real Estate Insiders Unfiltered, Jun Choo breaks down Zillow Pro, how it works, and why it could completely change how agents manage relationships inside the Zillow ecosystem. from Inman https://ift.tt/tXS52b8 Continue reading What you should know about Zillow Pro: ‘If you’re already married, I’m going to stop offering you dates’

Rechat launches AI Memo, a built-in tool that records, transcribes and analyzes client conversations to help real estate agents improve follow-up. from Inman https://ift.tt/hiPHSFL Continue reading Rechat wants to capture every client conversation — and turn it into data

Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. from Inman https://ift.tt/v8ycp2W Continue reading Turn ‘How’s the market?’ into a lead without being weird

To work more effectively with real estate clients who are women, America Foy writes, stop leading with assumptions and start leading with competence. from Inman https://ift.tt/yelncQ1 Continue reading All the single ladies: Why working with women is no longer niche

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. from Inman https://ift.tt/UOITx6v Continue reading This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. from Inman https://ift.tt/vLR49tY Continue reading 5 years. $50M in sales. Here’s the blueprint behind it all

Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. from Inman https://ift.tt/UfJa7Cx Continue reading Home search is going AI-first with Realtor.com as attention gets harder to earn