Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. from Inman https://ift.tt/9Bm8rYO Continue reading From scrambling to systematic: A better open house plan
Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. from Inman https://ift.tt/VOSpZh9 Continue reading From content to closings: How social media drove $50M in mortgage production
From fiduciary duty concerns to fair housing implications, Guy Gal and Hilary Saunders break down what private listings mean for sellers, agents and the future of brokerage. from Inman https://ift.tt/jxiDJNn Continue reading Private listings, fiduciary risk: A warning from Side’s founders
While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes. from Inman https://ift.tt/aV5NuP3 Continue reading Why ‘old school’ still rules at winning listings in 2026
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. from Inman https://ift.tt/DdMJnpb Continue reading Why smart AI adoption is the new competitive advantage for agents
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes. from Inman https://ift.tt/SXENr3L Continue reading 7 AI tools that help agents do in hours what used to take days
From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage. from Inman https://ift.tt/xBmjog2 Continue reading From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. from Inman https://ift.tt/NVdHoxy Continue reading Listing ban on, affordability, marketing shifts: Inman Top 5
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. from Inman https://ift.tt/bRcfWC5 Continue reading How this broker consistently dominates his market while running a 1,500-agent affiliate
Think of every interaction with a client and prospective client as your 30-second commercial, Century 21’s Tori Keichinger writes. How will you break through? from Inman https://ift.tt/w9iX6Qd Continue reading 5 real estate takeaways from this year’s Super Bowl ads
IDX Broker and Agent Technology and Marketing Tips 