Planitar’s new iGUIDE Site Plans extend virtual listings beyond interiors, giving buyers a full exterior view of properties. from Inman https://ift.tt/4mAsXqd Continue reading This company wants to take virtual property tours outside

Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to mentally “click” between being a ruthless product marketer and an empathetic service provider. from Inman https://ift.tt/kACFZvP Continue reading Is real estate actually a service business? The answer might be costing you listings

The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. from Inman https://ift.tt/HGKRt9x Continue reading I spent a decade building a real estate media company. Now I’m building its replacement

Brown Harris Stevens CEO Bess Freedman looks at Zillow’s early win in its fight with Compass and its implications for the future of PLNs. from Inman https://ift.tt/QD7eCto Continue reading Freedman: Free market scores an early victory over PLNs

On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. from Inman https://ift.tt/iGUHFKV Continue reading Stop chasing leads: How ‘boring’ built this $750M brokerage

Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. from Inman https://ift.tt/HPWiCzB Continue reading What’s in, what’s out: 5 marketing shifts you can’t ignore

The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extends digital momentum and builds trust through participation, purpose and follow-through. from Inman https://ift.tt/2sGpYeS Continue reading Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. from Inman https://ift.tt/vcn5pD0 Continue reading Stop making social media content for leads. Do this instead

At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client. from Inman https://ift.tt/hsy7rKk Continue reading Staying authentic while getting found in the new era of AI search

Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. from Inman https://ift.tt/uxyRjsC Continue reading CMOs advise: Don’t let artificial intelligence ‘replace’ your voice