Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions. from Inman https://ift.tt/BsaA8Om Continue reading How to know when a new digital platform is worth your attention 

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. from Inman https://ift.tt/7ofz2iC Continue reading You are not Zillow, and your conversion rate proves it

Ahead of Inman Connect New York, EXp Chief Marketing Officer Wendy Forsythe dished on AI, building a strong company culture amid chaos and how to reset after a difficult year. from Inman https://ift.tt/q7x6abS Continue reading EXp’s Wendy Forsythe talks AI and why 2026 is a ‘reset’ year

A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. from Inman https://ift.tt/qM8a1Yf Continue reading TikTok, Meta, local businesses — accountability pressure builds

When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. from Inman https://ift.tt/UcLd5mM Continue reading From COLD to SOLD: 9 smart fixes for stagnant listings

A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. from Inman https://ift.tt/8VAe6bW Continue reading Here’s what 11M views on Threads taught me about lead generation

The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. from Inman https://ift.tt/qIEcaU0 Continue reading 5 videos every real estate agent should make and repurpose

Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. from Inman https://ift.tt/VZtFi7X Continue reading How pop-bys keep you top of mind for repeat and referral business

Zillow announced on Thursday the launch of a new platform, campaign and tagline called “Someday Starts Today,” which is “designed to support people at every stage of the home journey.” from Inman https://ift.tt/gc73ChA Continue reading Zillow announces expanded brand approach in response to home affordability challenges

In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more. from Inman https://ift.tt/3vyFXtl Continue reading So pretty much everyone in real estate is using AI now