On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today. from Inman https://ift.tt/Oq9fn7U Continue reading How AI is saving top real estate agents 10+ hours a week

In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business. from Inman https://ift.tt/iMlLVKw Continue reading I built my real estate business on a bar napkin (and you can, too)

Maybe the MLS isn’t perfect, broker Dennis Norman writes, but it’s still the only tool we have that puts listings in front of everyone, not just the ones invited behind the curtain. from Inman https://ift.tt/FOd6jae Continue reading When ‘off-market’ becomes the default, who really benefits?

The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization. from Inman https://ift.tt/ctgAWeQ Continue reading .Realestate expands into full branding, marketing services

Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. from Inman https://ift.tt/nY73fkV Continue reading Social media for the rest of us: A pragmatist’s view for agents

When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. from Inman https://ift.tt/3mDjpRK Continue reading 5 things buyers and sellers don’t care about (and what DOES matter)

Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. from Inman https://ift.tt/ogwl6bj Continue reading Super Bowl ads aren’t playing the same game anymore

A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. from Inman https://ift.tt/FwyHimb Continue reading What you should know about California’s new listing photo law

The industry is obsessed with “scaling,” but the term has become a vague placeholder. Instead, Zac Kennedy writes, we should embrace the “stacking” method. from Inman https://ift.tt/sorjLzu Continue reading Stop trying to ‘scale’: Why revenue ‘stacking’ is the strategy you need

Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. from Inman https://ift.tt/n10T8eI Continue reading Showing up, being relevant in an AI age: A new era for real estate SEO